HONOR Magic7 Pro’s AI Upscale Revives 115 Years of Manchester United History

In relation to the 115th anniversary of the first game at Old Trafford, HONOR used its HONOR Magic7 Pro’s new AI photo upscaling feature to enhance historical photos of the stadium. Powered by the Snapdragon® 8 Elite, this feature revitalized over 40 archival images, bringing clarity and detail to pictures from the “Theatre of Dreams” since 1910.

From 1910 to 2025 with HONOR AI Upscale

The new HONOR Magic7 Pro provides a wide spectrum of powerful AI photography, including AI Super Zoom and Enhanced Portrait. Now, it features AI Upscale, which repairs and clarifies old photos. This technology transformed faded images, showcasing its ability to restore cherished memories. Over 40 photographs from Old Trafford’s archives have been enhanced, demonstrating Qualcomm Technologies’ innovative sponsorship with Manchester United in delivering fan experiences with their partners. 

“These restored photographs are an invaluable contribution to Manchester United’s history, offering a glimpse into the very first moments at Old Trafford,” commented Jason Leach, club historian at Manchester United. “The AI Upscale by HONOR is truly remarkable. It’s like stepping back in time, allowing us to see these scenes with amazing clarity. Details that were lost to time are now visible, bringing the atmosphere of that first game in 1910 to life for modern fans. It’s a fantastic way to celebrate 115 years of the Theatre of Dreams.”

“Old Trafford is a symbol of tradition and excellence, so we’re thrilled that our AI technology can play a role in preserving its legacy through Qualcomm Technologies’ sponsorship of the club,” said Wei Luo, Chief Imaging Architect at HONOR. “The HONOR Magic7 Pro’s AI Upscale isn’t just about improving photos, it’s about connecting people with magic moments from the past. We believe that AI can be a powerful tool for preserving cultural heritage, and this project is a perfect example of that potential. We’re excited for fans to see these restored images and experience the history of Old Trafford in a whole new light.”

“It’s fantastic to see this technology bring Manchester United’s illustrious history to life,” said Judd Heape, Vice President, Product Management, Qualcomm Technologies, Inc. “Our advanced AI ISP enables powerful, AI-driven photography features that make it easy for users to capture and preserve life’s most memorable moments. Our collaborations with HONOR and Manchester United powerfully demonstrate how on-device generative AI features enable the camera systems on the HONOR Magic7 Pro to deliver ultra-clear portrait photography so Manchester United fans can enjoy around the world.”

See how the ‘magic’ in the HONOR Magic7 Pro works through its AI Upscale feature for Old Trafford’s history here. 

The AI Upscale will be made available for HONOR Magic7 Pro in Malaysia at the end of March 2025. Follow HONOR Malaysia’s official Facebook page and DirectD’s for the latest information and updates!