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Samsung Galaxy S25 Series Redefines AI Phone with True Companion Capabilities

It’s official! Samsung today announced the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25! These devices are positioned as true AI companions, offering the most natural and context-aware mobile experiences yet.

A key feature is the integration of multimodal AI agents, marking a significant step towards Samsung’s vision of revolutionizing how users interact with their phones.

Powering these advancements is a custom-built Snapdragon® 8 Elite Mobile Platform for Galaxy, designed specifically for enhanced on-device AI processing. This chipset, coupled with Galaxy’s next-generation ProVisual Engine, delivers superior camera capabilities and greater control over image and video capture.

“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and how we live our lives.”

AI Assist in Daily Life

The Galaxy S25 series, powered by One UI 7, introduces a new era of AI-powered experiences. With a focus on user needs and preferences, it leverages AI to personalize interactions across various applications. This includes enhanced search capabilities, seamless app switching, and intuitive natural language understanding, making everyday tasks more efficient and enjoyable.

One of the key features is the integration of Gemini, Samsung’s powerful AI assistant. Users can interact with Gemini across Samsung and Google apps, as well as third-party apps like Spotify, to perform a wide range of tasks with simple voice commands. For example, they can easily find their team’s schedule and add it to their calendar with a single voice command.

Privacy is Primary

The Galaxy S25 series prioritizes user privacy while delivering personalized experiences. The Personal Data Engine analyzes user data on-device to tailor features like search results and daily suggestions while ensuring data security with Knox Vault. Furthermore, the introduction of post-quantum cryptography safeguards user data against future threats.

Performance on Par

The series boasts impressive performance thanks to the Snapdragon® 8 Elite for Galaxy, the most powerful processor ever in a Galaxy S series device. This processor delivers significant performance gains in CPU, GPU, and NPU, enabling smooth and efficient AI processing on-device.

Mobile Photography Redefines

In addition to powerful performance, the Galaxy S25 series redefines mobile photography with advanced camera features. The upgraded ultrawide camera sensor captures stunning images, while 10-bit HDR recording and enhanced low-light video capture capabilities deliver exceptional image and video quality. The series also introduces innovative editing tools, such as Audio Eraser and Virtual Aperture, making advanced editing more accessible to all users.

Samsung Care

The Galaxy S25 series emphasizes sustainability with a focus on circularity. The devices utilize recycled materials, including recycled cobalt in the batteries, and are built to last with seven years of security updates and five generations of OS upgrades. The series also offers comprehensive repair and replacement options through Samsung Care+.

Purchase Samsung Galaxy S25 Today!

From 23 January to 13 February 2025, customers will be able to enjoy offers worth up to RM1,600 when they pre-order the Galaxy S25 series. Also enjoy free double storage upgrade worth up to RM600 for selected models.

Participating ModelsStorageRRP (RM)Colour Availability
Galaxy S25 Ultra1TBRM7,799Titanium Silverblue
Titanium Gray
Titanium Whitesilver
Titanium Black
Online Exclusive:
Titanium Jadegreen
Titanium Pinkgold
Titanium Jetblack
Galaxy S25 Ultra512GBRM6,599
Galaxy S25 Ultra256GBRM5,999
Galaxy S25+512GBRM5,599Navy, Icyblue, Mint, Silver Shadow
Online Exclusive:
Blueblack, Coralred, Pinkgold
Galaxy S25+256GBRM4,999
Galaxy S25512GBRM4,599
Galaxy S25256GBRM3,999

Head over to DirectD official Facebook page for latest updates! Oh, interested customer could also go to DirectD’s website a grab yourself the newly Samsung Galaxy S25 Series!