Samsung’s Next Leap: Project Moohan and the Dawn of AI-Native Devices

Samsung is once again redefining what it means to experience technology. Long known for shaping the future of connectivity and innovation, the brand is now leading the charge into a bold new frontier, AI-native devices built for the next generation of digital life.

At the core of this vision lies Android XR, a groundbreaking platform co-developed with Google and Qualcomm, designed from the ground up with AI deeply embedded. Unlike traditional systems that add AI features as an afterthought, Android XR is born intelligent, ready to transform how we live, play, and connect across multiple form factors.

Enter Project Moohan, Samsung’s first creation for the open and scalable Android XR platform. More than just a device, it represents a seamless blend of immersive reality and practical utility, where the boundaries between the digital and physical worlds begin to blur. With Project Moohan, Samsung isn’t just launching another product, it’s setting the stage for the future of extended reality, where AI enhances every interaction in ways once thought impossible.

The countdown to the next era has begun. Mark your calendars and tune in to Samsung Newsroom or Samsung’s official YouTube channel on October 21 at 10 p.m. ET for the official unveiling. The future of X, powered by AI is almost here, and it promises to change the way we see, feel, and experience the world.