Apple unveiled major updates across the iPhone, AirPods, and Apple Watch product lines, all guided by its philosophy that design is about more than just how something looks it’s about how it works. From Liquid Glass interfaces to breakthrough durability, every announcement reflected Apple’s commitment to thoughtful innovation and meticulous attention to detail.
AirPods Pro 3: Audio Meets Fitness
The brand-new AirPods Pro 3 mark a major leap forward in sound, comfort, and intelligence. With a custom acoustic design and wider soundstage, they deliver an immersive listening experience that feels more lifelike than ever. Noise cancellation is also on a whole new level, offering up to four times the performance of the original Pro, making them the world’s best in-ear Active Noice Cancellation.
Powered by Apple Intelligence, AirPods Pro 3 also introduce Live Translation, enabling real-time communication across languages with a simple gesture. Beyond sound, they’re built for fitness with a new heart rate sensor, enhanced sweat and water resistance (IP57), and an optimized fit designed from more than 10,000 ear scans. The result is Apple’s most secure and comfortable earbuds yet, perfect for everyday wear or intense workouts. Battery life has also been extended, with up to eight hours of playback with ANC on.
Apple Watch: Thinner, Smarter, Stronger
Apple Watch continues to evolve as an indispensable health and fitness companion. This year’s lineup introduces three powerful models. The new Apple Watch Series 11 is Apple’s thinnest and most comfortable watch yet, built with scratch-resistant Ion-X glass, advanced 5G connectivity, and groundbreaking hypertension notifications to help millions detect high blood pressure early.
The Apple Watch SE 3 brings Apple’s most affordable model into the spotlight with its first-ever Always-On display, faster performance powered by the S10 chip, and expanded health features like sleep apnea alerts. With fast charging and a refined design, it’s the perfect entry point into the Apple Watch world.
For adventurers, the Apple Watch Ultra 3 delivers Apple’s largest and brightest display yet, with satellite connectivity for staying safe off the grid, and the longest battery life ever in an Apple Watch at up to 42 hours. Built from recycled titanium, it is designed for ultimate durability and performance.
iPhone 17 Series: The Biggest Leap Yet
Apple introduced its most powerful iPhone lineup ever, led by four distinct models. The iPhone 17 delivers a 6.3-inch ProMotion display with up to 120Hz refresh rate, Ceramic Shield 2 for three times better scratch resistance, the lightning-fast A19 chip, and a stunning 48MP Fusion camera system.
The new iPhone Air pushes boundaries with the thinnest design ever in an iPhone at just 5.6mm, crafted from spacecraft titanium and encased in Ceramic Shield on both front and back. Despite its impossibly slim profile, it packs Pro-level performance with the A19 Pro chip, all-day battery life, and a breathtaking 6.5-inch ProMotion display.
For professionals, the iPhone 17 Pro redefines performance with a new unibody aluminum design, vapor chamber cooling for sustained speed, and a triple 48MP Fusion camera system that includes Apple’s longest telephoto zoom ever at 200mm. It also achieves record-breaking battery life of up to 39 hours of video playback. The iPhone 17 Pro Max takes it even further with up to 2TB of storage, making it Apple’s ultimate powerhouse.
Pricing & Availability
The new generation of iPhone will be available starting 19 September, while other models will be coming soon.
- AirPods Pro 3: RM999
- Apple Watch SE 3: RM1,049
- Apple Watch Series 11: RM1,799
- Apple Watch Ultra 3: RM3,699
- iPhone 17: RM3,999
- iPhone Air: RM4,999
- iPhone 17 Pro: RM5,499
- iPhone 17 Pro Max: RM5,999
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