vivo X300 Series Debuts in Shanghai, Redefining Mobile Imaging

vivo has officially launched its new vivo X300 series flagship in Shanghai, marking a significant milestone for the brand’s 30th anniversary. Positioning the series as the “Dual Kings of 200 MP ZEISS Imaging,” vivo has focused on providing a refined and versatile flagship experience with comprehensive upgrades across professional imaging, performance, system experience, and design.

Imaging and Performance Breakthroughs

The X300 series introduces a revolutionary leap in mobile photography through “dual-chip integration.”

• Imaging Hardware: The vivo X300 Pro features a breakthrough ZEISS APO 200MP super telephoto system, while the standard vivo X300 boasts a ZEISS 200MP super main camera.
• Dual-Chip Integration: The devices are powered by the Dimensity 9500 flagship platform combined with vivo’s in-house Blueprint imaging chip V3+. This “dual-chip” approach enables industry-leading features like 4K video creation and significantly enhanced motion snapshot capabilities through the jointly defined Dimensity 9500’s Ultra-Efficient Imaging NPU.
• Flagship Performance: Beyond imaging, the X300 series delivers top-tier performance, with the X300 Pro surpassing 4.1 million points in the AnTuTu benchmark under room temperature conditions. The new OriginOS 6 provides exceptional and sustained smooth performance.

vivo’s User-Centric Strategy

Celebrating its 30th anniversary in 2025, vivo emphasized its enduring commitment to users. At the launch event, Huang Tao, Vice President of Product at vivo, shared the philosophy and persistence behind the brand’s three-decade journey. He stated, “For vivo, the most rewarding achievement lies in the moving moments preserved in our users’ photo albums. From landlines to music phones, and today’s imaging flagships, being able to accompany users over the long term has been vivo’s most valuable treasure over the past 30 years. While technology never stops advancing, vivo’s commitment remains unchanged: to conscientiously create excellent products and become users’ most enduring friend by offering truly worthwhile devices.”

vivo’s strategy involves a unique blend of in-house research and collaborative partnerships (“In-House & Collaborative R&D”). This approach allows vivo to translate cutting-edge industry technology into tailored user experiences while also investing heavily in core technologies to meet user demands that the industry cannot yet address.

Key Features of the vivo X300 Pro

The X300 Pro is the ultimate imaging flagship, featuring a sophisticated hardware setup:

• Imaging System: It boasts an all-new 85 mm 200 MP ZEISS APO Telephoto Camera, co-developed with Samsung. This professional system features a 1/1.4-inch HPB large sensor, ZEISS T Coating, and is equipped with industry-leading CIPA 5.5-Rated Image Stabilization for stable telephoto shots, even at an effective 480 mm reach for long-range snapshots like concerts.
• Pro-Grade Main Camera: The main camera utilizes the 1/1.28-inch LYT-828 sensor (jointly defined with Sony), featuring vivo’s self-developed VCS 3.0 technology and Gimbal-Grade stability (CIPA 5.5 certified). This allows for Multi-Focal HD Portrait quality across the entire range from 24 mm to 135 mm.
• Advanced Videography: The Dual Flagship Chip setup supports high-spec 4K 60 fps Portrait Video and, notably, both the main and telephoto cameras support 4K 120 fps Dual-Channel EIS, enabling effortless Dolby Vision HDR video capture without a gimbal. Professional creators are supported with 4K 120 fps 10-Bit Log video recording and a full ACES workflow.

vivo X300: Compact with Pro-Level Imaging

The vivo X300 brings flagship imaging to users who prefer a more compact device with its 6.31-inch Compact Flat Screen, a “golden size for single-hand use.”

• 200 MP Main Camera: It features a 200 MP ZEISS Main Camera using the same 1/1.4-inch HPB large sensor found in the X300 Pro’s telephoto. This powerful camera enables a “shoot first, crop later” experience, delivering 200 MP Ultra-Clear Portrait quality and AI features like One-Shot Multi-Crop.
• Pro-Grade Telephoto: Its telephoto camera also achieves ZEISS APO certification with improved sensitivity thanks to VCS technology.

Enhanced Portrait Photography and Design

The series elevates portrait photography with algorithm upgrades for “beautiful and storytelling” imagery, including new Style Portraits and ZEISS Natural Portrait. Key innovations include:

• Dynamic Portraits: The new Live Photo Passerby Erase function intelligently removes background distractions.
• Night Portraits: Focused on solving complex lighting issues, the devices can accurately separate subjects to restore natural skin tones, even under challenging light sources.
• Adaptive Zoom Flash: This feature, combined with intelligent lighting, enhances the atmosphere for Night Portraits, making the series a “master of travel photography.”

In terms of design, both models feature a comfortable Unibody 3D Glass Design and Coral Velvet Glass Technique. The X300 Pro is sleek at 7.99 mm, while the X300 is lighter (190 g) and slimmer (7.95 mm), emphasizing ergonomic comfort.

All-Round Flagship Experience

The Dimensity 9500 and OriginOS 6 foundation ensures a powerful and sustained smooth experience, certified for “Sustained Fluency under Full Scenarios Heavy Usage for 5 Years.”

• Battery and Charging: Both phones are equipped with large BlueVolt Batteries featuring Silicon Anode Technology (6510 mAh for Pro, 6040 mAh for standard), which achieve endurance comparable to competing 7500 mAh and 7000 mAh batteries through integrated optimization.
• Display and Extras: The ZEISS Master Color Display prioritizes eye comfort with 2160 Hz Full Range Luminance PWM Dimming. The series completes the flagship experience with features like IP68 & IP69 dust and water resistance, 3D Ultrasonic Fingerprint Scanning, and USB 3.2.
• Accessories: To expand creative options, the vivo ZEISS 2.35x Telephoto Extender and Photography Kit are compatible across the series.

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