HONOR’s competitively priced HONOR 400 Lite, dubbed an ‘iPhone killer’, is now on sale nationwide for RM1,299. This smartphone stands out with its advanced AI-powered camera and display, durable construction, and strong battery performance. The device also features an AI Button for intuitive camera control and smart vision. Despite its high-end features, the HONOR 400 Lite offers excellent value and a top-tier user experience at an affordable price.
The HONOR 400 Lite is offered in modern Velvet Grey and Marrs Green. Both come equipped with a generous 256GB of storage and 24GB of RAM, which incorporates HONOR’s 12GB RAM Turbo feature.The device is now available for purchase at DirectD!

Free Warranty and RM200 Instant Rebate
Buyers of the HONOR 400 Lite will receive a free one-year extended warranty (RM99 value) and a RM200 rebate. From April 25th to July 24th, 2025, simply visit your nearest DirectD HONOR concept store or DirectD,snap a photo of the phone, post it on social media with #HONOR400LiteMY, and show the post at checkout to instantly save RM200 on your purchase after verification.
Unleashing Creative Potential with an Intelligent AI Button
The AI Button on the HONOR 400 Lite fundamentally changes the photography experience. A simple one-second press instantly launches the camera application, ensuring users never miss a fleeting moment. Furthermore, a quick tap on the button effortlessly captures a photo. For those spontaneous video opportunities, a press-and-hold action immediately starts recording. Beyond basic capture, the professional shooting mode empowers users with enhanced control, allowing them to tap to precisely focus and smoothly slide to adjust the zoom, all through this dedicated button.
Beyond photography, the AI Button provides swift access to the powerful Google Lens. This integration seamlessly blends with Smart Vision capabilities, transforming the HONOR 400 Lite into an intelligent exploration tool. Users can effortlessly identify plants, animals, and artwork, enriching their understanding of the world around them. Breaking down language barriers becomes simple with real-time translation of foreign text on menus and signs, supporting over 100 languages. Moreover, Google Lens assists with academic inquiries and even enables shopping by scanning products, unlocking a universe of information directly from the camera interface.
Google Gemini Empowers Seamless Assistance
The inclusion of the Google Gemini Power Button significantly amplifies the device’s functionality, actively boosting user productivity and fostering creativity across various tasks, including learning, composing emails, and organizing events. By leveraging text, voice commands, captured photos, and the live camera feed, Gemini offers versatile and context-aware assistance. The intuitive Gemini overlay provides rapid help based on the content currently displayed on the screen, while the dedicated Gemini Live button supports brainstorming sessions and allows users to rehearse for important presentations or conversations. Adapting to individual conversational styles, Gemini facilitates smooth multitasking and delivers a truly seamless user experience.
Innovative AI Features for Creativity and Efficiency
The HONOR 400 Lite operates on the cutting-edge MagicOS 9.0, built upon the latest Android 15, and comes equipped with a suite of AI-powered tools designed to streamline daily tasks and enhance user intuition. The intelligent AI Eraser function enables users to effortlessly remove unwanted objects or people from their photos with a single tap, ensuring cleaner and more focused images. Additionally, the remarkable AI Outpainting feature intelligently extends the borders of existing images, seamlessly generating natural-looking details and maintaining the original composition.
Communication becomes fluid and effortless thanks to the integrated AI Translate feature, which actively breaks down language barriers through real-time translations, making it an invaluable companion for both international travel and professional collaborations. Furthermore, the innovative Magic Portal feature empowers users to simply circle text or images on their screen and instantly drag them into relevant applications such as Maps, social media platforms, or online shopping sites, significantly enhancing workflow efficiency. From boosting productivity to unlocking creative potential, the HONOR 400 Lite delivers flagship-level AI capabilities within an accessible and intelligent package.
Capture Stunning Detail with the 108MP Main Camera
The HONOR 400 Lite excels in capturing exceptional photographs with its impressive 108MP main camera, featuring a wide f/1.75 aperture. This powerful sensor ensures ultra-sharp, high-resolution images, even in challenging low-light conditions. The inclusion of a 3X lossless zoom allows users to get closer to their subjects without sacrificing image clarity or detail. Complementing the main sensor is a 5MP wide and depth camera, which ensures beautifully balanced bokeh effects and accurate depth perception in every shot, adding a professional touch to portraits and scenes.
For selfie enthusiasts, the device boasts a 16MP front-facing camera enhanced with a built-in Selfie Light. This thoughtful addition ensures stunning self-portraits can be captured anytime, anywhere, regardless of the ambient lighting conditions. Whether users are capturing vibrant street-style portraits or sharing their daily activities on social media, the HONOR 400 Lite transforms every photo into a visually compelling statement.
Immersive and Eye-Friendly Flagship-Level Display
The HONOR 400 Lite features a vibrant 6.7-inch AMOLED display that delivers exceptional clarity and rich color reproduction. With support for 16.7 million colors and a wide 100% DCI-P3 color gamut, visuals appear incredibly vivid and lifelike. The display achieves a peak brightness of 3,500 nits, ensuring excellent visibility even under direct sunlight. Furthermore, the smooth 120Hz refresh rate offers ultra-responsive performance, particularly beneficial for fluid gaming and seamless video playback. Prioritizing user eye comfort, the HONOR 400 Lite incorporates advanced eye protection technologies, including high-frequency 3840Hz PWM dimming and Circadian Night Display Technology.
Sleek Design, Robust Durability, and Long-Lasting Battery
Beyond its impressive features, the HONOR 400 Lite boasts a sleek and lightweight design, weighing only 171 grams and measuring a slim 7.29mm. It also features SGS Five-Star Drop Resistance Certification and IP64-rated wet-hand touch technology for enhanced durability and usability in various conditions. Under the hood, the MediaTek Dimensity 7025-Ultra processor ensures smooth multitasking and efficient performance. Meanwhile the long-lasting 5230mAh battery, coupled with 35W Wired HONOR SuperCharge, provides all-day power and rapid charging capabilities.
For more updates, follow HONOR Malaysia’s official Facebook page as well as DirectD’s!
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