HONOR 400 Series Launches in Malaysia with Record-Breaking Pre-orders

HONOR’s highly anticipated 400 Series has officially gone on sale nationwide today, following an exceptionally successful pre-order period. The new smartphone series has already set a new pre-order record for HONOR in Malaysia, surpassing the achievements of its predecessor within just one week. This overwhelming response from Malaysian consumers underscores the strong appeal of the HONOR 400 Series, particularly its flagship-level imaging capabilities.

The HONOR 400 Series boasts a powerful 200MP Super Sensing Main Camera, complemented by advanced Next-gen AI Imaging technology. These features, combined with the series’ accessibility, have resonated strongly with users across the nation.

Attractive Bundles

To celebrate the launch, HONOR is offering exclusive gift bundles with every purchase. The HONOR 400 Pro (24GB + 512GB), priced at RM2,699 and available in Lunar Grey, Tidal Blue, and Midnight Black, comes with an HONOR Choice Watch 2i and a 1-year extended warranty, a total value of RM598. The standard HONOR 400, starting at RM1,899 (24GB + 256GB) and RM2,199 (24GB + 512GB) in Desert Gold, Tidal Blue, and Midnight Black, includes a free gift bundle with HONOR Choice Earbuds X7e and a 1-year extended warranty.

Adding even more value, customers can upgrade the 256GB variant to 512GB storage at no extra cost. Furthermore, purchasing the 256GB variant from HONOR’s official stores on Shopee, Lazada, or TikTok Shop will also include a free HONOR Band 10 fitness watch, while stocks last. The HONOR 400 series is now available at HONOR Experience Stores, the official HONOR website, Shopee, Lazada, and authorized retailers such as DirectD.

Experience the “Time Machine Studio” at Launch Roadshows

HONOR is marking the first sales of the HONOR 400 Series with three exciting roadshows across Malaysia. These will be held at IOI City Mall, Putrajaya (June 4-8, 2025); AEON Mall Tebrau City, Johor Bahru (July 1-6, 2025); and Queensbay Mall, Penang (July 16-20, 2025).

Visitors to the roadshows will have the opportunity to experience the HONOR 400 Series firsthand and participate in the “Time Machine Studio” and “Next-Gen AI Imaging Experience.” The latter showcases the groundbreaking AI Image to Video feature, a world-first that allows users to bring old photos to life as 5-second MP4 videos. 

Participants can also explore AI editing tools like AI Cutout and AI Eraser to transform photos into imaginative video content. Registration for these activities is available via this link, with limited slots available on a first-come, first-served basis. Additionally, local artists will be offering portrait sketches on the new HONOR Pad 10 at the roadshows.

Win Exciting Prizes in Lucky Draw

Adding to the excitement, customers who purchase any HONOR device priced at RM1,000 or above will automatically be entered into a lucky draw with prizes totaling RM75,000. Prizes include the HONOR Choice Robot Cleaner R2, HONOR Choice Earbuds X5, a multifunctional carry-on suitcase, and many other gifts.

Flagship Features for Photography Enthusiasts

The HONOR 400 Series is specifically designed for photography enthusiasts and visual storytellers, combining high-end camera hardware with innovative AI imaging capabilities. Both models feature a 200MP Super Sensing Main Camera with optical and electronic image stabilization (OIS and EIS) for sharp and clear images. The Pro model further enhances its photography prowess with a 50MP AI Telephoto Camera offering up to 50X super zoom and OIS. For exceptional selfies, both phones are equipped with a 50MP Portrait Selfie Camera.

In terms of performance and user experience, the series features a large 6,000mAh silicon-carbon battery with fast charging options: 80W or 100W HONOR Wired SuperCharge and up to 50W wireless charging. The devices sport a vibrant 1.5K AMOLED display with a smooth 120Hz refresh rate and up to 5,000 nits HDR peak brightness, incorporating eye-care technologies such as Low Blue Light, 3840Hz PWM Dimming, AI Defocus Display, and Circadian Night mode. The HONOR 400 Pro offers impressive durability with IP68 and IP69 ratings, while the standard model is rated IP65, ensuring resilience in various environments.

Follow HONOR Malaysia‘s official Facebook page as well as DirectD’s for the latest updates and information!