HONOR has achieved a historic milestone by becoming the No. 1 smartphone brand in Malaysia for the first time in Q4 2025. Beyond leading in unit shipments, the company also claimed the top spot by value within the Android segment. This surge was primarily driven by the massive success of the HONOR Magic8 Pro, which sold out during its pre-order phase, and the brand’s increasingly popular foldable lineup.
Strengthening Local Ties and Digital Integration
HONOR has solidified its position as the “National Choice” through strategic local partnerships and a focus on reliability. Notably, it became the first smartphone brand to integrate Malaysia’s MyDigital ID platform directly into its devices, supporting the nation’s digital transformation. To demonstrate durability, HONOR collaborated with the Malaysian Fire and Rescue Department, using the rugged HONOR X9d 5G to showcase its resilience in demanding frontline environments.
Premium Dominance: The Magic Series
The brand’s ascent to the top is largely attributed to its premium Magic Series. The HONOR Magic V5 has set a new standard for foldables, offering an ultra-slim design with upgraded AI multitasking and battery life without increasing the price point. Additionally, the Magic8 Pro’s reputation for excellence was further cemented by its selection as the official photography equipment for Visit Malaysia 2026. Looking forward, HONOR continues to push boundaries with its “Robot Phone” concept, scheduled for debut in the upcoming Mobile World Congress (MWC) 2026.
Expanding the All-Scenario Ecosystem
HONOR’s dominance extends well beyond smartphones, as the brand captured 30% of the tablet market share in Q4 2025. This growth is supported by a value-driven strategy that includes essential accessories like smart keyboards and pencils with every tablet purchase. The HONOR Connect ecosystem also allows for seamless file sharing across smartphones, tablets, and even iOS devices.
In the computing sector, the MagicBook series now ranks among the top three premium laptops in Malaysia. Products like the MagicBook Art 14, featuring a 1cm profile and a unique detachable magnetic camera, highlight HONOR’s commitment to combining sophisticated design with functional privacy and innovation.
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