Most tech anniversaries celebrate faster chips, sharper cameras, or bigger screens. HONOR decided to do something different.
As the brand marks five years of growth in Malaysia, HONOR is shifting the focus away from devices and onto the people who made its journey possible, its consumers. On 4 February 2026, HONOR will host its very first Consumer Appreciation Awards, making it the first smartphone brand to honour users with a dedicated awards ceremony.
This isn’t just a celebration of success. It’s a thank you.
Five Years, One Core Belief: Listen First
HONOR’s rise since becoming an independent brand in 2020 hasn’t been easy. Entering a market dominated by long-established players meant the brand had to do more than compete on specs.
Instead of chasing numbers, HONOR listened.
Malaysians asked for phones that could survive real life; drops, scratches, spills, and daily wear. That feedback shaped the evolution of HONOR’s famously tough X Series, including the latest HONOR X9d 5G, built with improved durability, better water resistance, and everyday resilience in mind.
At the same time, consumers wanted premium experiences without premium price tags. HONOR answered with flagship-level features, such as advanced AI photography, across more accessible devices.Trust didn’t stop at the product level either. Over the years, HONOR expanded its presence to more than 100 HONOR Experience Stores and 25 official service centres nationwide, making hands-on trials and after-sales support easier for Malaysians everywhere.
When Consumers Shape the Brand
HONOR’s Consumer Appreciation Awards were inspired by the people who stood by the brand from its earliest supporters to those who helped improve products through feedback, testing, and community engagement.
The ceremony will recognise outstanding consumers across eight award categories, each reflecting a different way Malaysians contributed to HONOR’s journey:
- Super Supporter Award
- Tough Love Award
- Tech Consultant King
- Future Star Award
- Beta Excellence Award
- Next Talent Award
- Photographer of the Year
- HONOR of Malaysia Award
The most prestigious recognition, HONOR of Malaysia, will be awarded to three Malaysians whose selfless actions and personal sacrifices have made a meaningful difference in the lives of others, a reminder that impact goes far beyond technology.
Watch It Live on 4 February
The Consumer Appreciation Awards will be livestreamed on 4 February 2026, starting at 7.00 PM, via HONOR Malaysia’s official Facebook page and YouTube channel.
If HONOR’s story over the past five years has proven anything, it’s this: progress happens faster when brands listen and even more powerfully when they say thank you.For the latest updates, follow HONOR Malaysia on Facebook.
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