Xiaomi has introduced the Redmi 12, its latest budget-friendly smartphone that comes with a range of impressive features, catering to those who want great value for their money. The device offers a larger RAM and storage capacity, ensuring smooth performance, along with an excellent entertainment experience and a user-friendly operating system. The Redmi 12 will be available in Malaysia at Authorized Xiaomi Stores starting from July 15, with prices starting at RM 599.
The Redmi 12 provides users with a seamless experience, combining a slim design measuring only 8.17mm thick, a premium glass back, and a new infinite camera design. It offers both an elegant look and a comfortable grip, while also being equipped with an IP53 rating to withstand everyday dust and splashes. Additionally, it features an 18W Type-C fast charging port and a 3.5mm headphone jack for convenience. The Redmi 12 comes in three attractive colors—Midnight Black, Sky Blue, and Polar Silver—making it both functional and visually appealing.
One of the standout features of the Redmi 12 is its impressive 6.79″ FHD+ DotDisplay screen with 90Hz Adaptive Sync. With a resolution of 2460×1080, this is the largest display in the Redmi series, providing an enhanced viewing experience for reading, watching videos, gaming, and more. The phone is also SGS Low Blue Light certified and offers Reading mode 3.0, which reduces eye strain and allows users to enjoy content for longer periods.
In terms of photography, the Redmi 12 boasts a triple camera system. It features a 50MP main camera for capturing detailed and precise shots, accompanied by an 8MP ultra-wide camera and a 2MP macro camera. The device also offers seven popular filmCamera filters, providing pixel-level calculations and real-time previews to enhance the photography experience.
Powered by the MediaTek Helio G88 processor, the Redmi 12 delivers a smooth performance with its CPU clocking up to 2.0GHz. It also comes with memory extension capabilities, offering users more opportunities to explore. The package includes an impressive 1TB expandable storage, ensuring that users have ample space for photos, music, and other files. The device is backed by a 5,000mAh battery, providing long-lasting power for various activities such as standby time, music playback, online reading, and video watching. The Redmi 12 incorporates a side-mounted fingerprint sensor for fast and easy access, and it can also be used as an infrared (IR) remote to control home devices. Additionally, the device features a powerful loudspeaker, delivering an immersive auditory experience.
Overall, the Redmi 12 offers a compelling package with its feature-rich specifications, stylish design, and affordable price point. From July 15, Redmi 12 will be available for purchase in Malaysia in two variants – RM 599 (4GB+128GB)* and RM 699 (8GB+256GB). Redmi 12 (8GB+256GB) can be purchased at DirectD’s Authorized Xiaomi Stores and other DirectD outlets nationwide or via online at www.directd.com.my.